FirstSeat
Lead intelligence for food distributors

Reach new restaurants before your competitors even know they exist.

Restaurant lead intelligence for food & beverage sales teams.

FirstSeat surfaces new restaurants while they’re still taking shape, long before they open their doors. We then enrich each one with menu intelligence, contacts, and the details your reps need, alongside a built-in CRM and activity reporting.

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2-week free trial · no credit card required

Example leadPre-opening
The Cornice — Coastal Kitchen
West Coast seafood · Upscale casual · Mount Pleasant, Vancouver
On tap now
4 macro handles (Stella, Guinness) — open lane for local craft
Wine list
Short by-the-glass, no BC — room to add depth
Decision-maker
Owner + incoming chef, direct line on file
Your fit
Strong — seafood-forward menu, matches your portfolio
50,000+
restaurants tracked
3 provinces
BC · Alberta · Saskatchewan
Every night
new & soon-to-open, refreshed
97%+
mapped to an exact location

Find them first

FirstSeat spots new restaurants across the region while they’re still being built — so you reach the decision-maker early, not after the “Now Open” sign goes up and a competitor has already signed them.

Automatic enrichment

Websites, menus, phone numbers, and owner/chef contacts pulled in for you, so reps spend their time selling instead of googling.

CRM + rep reporting

A built-in pipeline with stages, activity logging and territories — plus per-rep and team activity reports so managers always know what’s moving.

Up and running in minutes

1

Create your account

Sign up, tell us what you sell, and set your territory. We tailor the lead pool to your region.

2

Invite your reps

Add your sales team in a couple of clicks. Each rep gets their own pipeline; managers get the team view.

3

Work your territory

Map your leads, log calls and visits, and let FirstSeat keep everything fresh in the background.

$149 per seat / month. Self-serve.

One flat price per rep, sign up yourself, no sales call required to start. Most restaurant-data tools make you book a demo just to see a number. Start free for two weeks, no credit card.

Get startedBook a walkthrough