How FirstSeat works
A living prospecting system for food and beverage distributors — from finding new restaurants to closing them, in one place.
Surface new restaurants early
FirstSeat continuously watches for new and soon-to-open restaurants across your territory and adds them to your map — often before they open their doors. Your reps see the opportunity while there’s still time to be first in.
Enrich every lead automatically
Each restaurant is filled in for you: cuisine and menu intelligence (proteins, signature dishes, price point), website, phone, and owner or chef contacts — the context a rep needs to open a real conversation, without the research.
See your best matches
Tell FirstSeat what your company sells and it ranks restaurants by how well their menu fits your products — and drafts a personalized pitch angle for each. Reps start with the highest-probability accounts instead of guessing.
Work them in the built-in CRM
Assign leads, set territories, log calls, visits and notes, and move accounts through your pipeline stages — all inside FirstSeat. No separate CRM to buy or sync.
Track activity and results
Managers get per-rep and team reporting on calls, visits, stages advanced and conversions. Reps get a clear view of their own pipeline and which follow-ups are due — so nothing slips.