About FirstSeat
Helping food and beverage distributors win more restaurant accounts.
Why we built FirstSeat
In food distribution, the best new accounts are won early — often before a restaurant even opens its doors. But by the time a new spot lands on a rep’s radar, a competitor has usually already been in to talk. FirstSeat was built to flip that: surface new and soon-to-open restaurants the moment they take shape, with the context a rep needs to reach the decision-maker first.
What we do
FirstSeat brings lead discovery, automatic enrichment, best-fit matching, and a built-in CRM into one tool made specifically for distributor sales teams. Reps spend less time researching and more time selling; managers see exactly what’s moving across the team — calls, visits, pipeline, and conversions — without bolting together separate tools.
Who we serve
We’re built for food and beverage distributors and their sales teams — from regional broadline distributors to specialty suppliers. Whatever you carry, FirstSeat helps your reps find the restaurants whose menus actually fit your products, and gives them a ready angle to open the conversation.
Where we’re focused
FirstSeat currently focuses on British Columbia, Canada, with coverage expanding. We’d rather do one region exceptionally well than spread thin — so the data your reps work is local, relevant, and worth their time.